Saturday, July 17, 2010
The Business Bestsller: A Recipe
Hey, you're a highly successful, awesome executive, right? Like a lot of highly successful, awesome executives, you probably have this problem. Not to fear: I've worked as a management consultant for 25 years and have developed techniques to deal with just this sort of problem. They will not only make you a more effective manager but will also let you achieve that illusive state of work/life balance and wicked, screaming project planning orgasms.
Out-of-context quote from an historical figure that seems to be eerily supportive of the author's thesis.
My [careful and exhaustive study / perusal of a Wikipedia entry] has lead me to the surprising conclusion that [the martial art of karate / thought of the Logical Positivists / ancient folkloric practice of Tibetan Yak Dancing] has surprising applications for the contemporary human resources professional.
Out of context quote from a well-known author or sports figure that seems only tangentially related to the subject at hand.
Never more than three core principles, each of them seeming just obvious enough that it feels intuitive but phrased in such a way that it appears terribly unique and insightful. Intersperse these with testimonials from ordinary people who have practiced these techniques with great success but do not, in fact, exist.
Highly relevant quote from someone the reader has never heard of and turns out to be the author's collaborator on a prior book.
Extended case study of the most successful and widely-known adherents of the author's approach, demonstrating that you too can be the CEO of a major airline if you religiously practice the techniques you've just learned, attend Harvard Business School and are born to a father who owned a majority stake in a major airline.